18 July 2006 14:00
18 July 2006 13:00
Mobile Agency ipsh Offers Media Buying, Planning
by bluexmass
Omnicom's ipsh has launched a media division, FullServ-ipsh, which will offer media strategy, planning and buying services for ad placements in various wireless environments. It will also offer measurement, optimization, reporting and creative services, i
Click Fraud Up from Last Quarter
by bluexmass
About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That's up from 13.7 percent three months ago. A recent report from Outsell estimated
18 July 2006 01:00
A Web Site So Hip It Gets Laddies to Watch the Ads
by bluexmass
Heavy has attracted mainstream marketers like Virgin, Sony, Unilever, Verizon, NBC Universal and Burger King, often by blending content with advertisers' products.
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