PUBLIC MARKS with tags adwords & yahoo!

"The ultimate Online Advertising Campaign and PPC bid management software for the agency and the advertiser. "

"Yahoo! to Conduct Limited U.S. Test of Google's AdSense for Search Service" "The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries."

Similarities include : * Personalized advertiser alerts * Campaign forecasting in chart, graph form * More account transparency * Focus on traditional marketing metrics like CPM