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Every 60-second episode is a dramatization based on an actual tobacco industry internal document or brainstorming session. And while not all of the marketing ideas presented on the show were implemented, the fact that they were even brought up provides an important insight into Big Tobacco's approach to marketing its deadly products. It's hard to believe this stuff's true. But it is. Honestly. We couldn't make it up.

As brain imaging spreads to nonmedical uses, will commerce overtake ethics? By David Dobbs