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You get the same vibe off the most popular gaming sites in the English- speaking world, the casual game portals: EA's Pogo, Miniclip, Yahoo! Games, Microsoft's MSN Games, RealNetworks' GameHouse, Big Fish Games and many more. These lookalike sites are "portals" because they aggregate dozens or hundreds of casual games from many indie designers. Some big portals are mere front ends for faceless distributors like Oberon Media or Boonty.

Casual games, those five-minute diversions you play for a quick break but somehow end up clicking away on for two hours, have become one of the fastest-growing categories of computer gaming.