24 August 2006 09:30
The Value of User-Generated Content, Part 1
by HKThere are three ways in which UGC can be treated:
Pre-production moderation: Content is submitted (or edited) by users but isn't made available in the production environment until it's reviewed and verified by a knowledge expert. If they deem that the content is relevant and will be useful to users, the content is made live. Pre-production moderation will ensure the highest level of quality, but there's a delay between the time content is written and when it's made live.
Post-production moderation: Content is submitted (or edited) by users and is immediately live, viewable by everyone the moment it's posted. Knowledge experts review the live content and make necessary changes (or delete entire entries). Post-production moderation makes content availability much quicker but may contain more errors or irrelevant submissions. The integrity of the intranet will depend on how quickly questionable or irrelevant content is caught.
Peer-based moderation: Content is submitted (or edited) by users, is immediately live, and is not moderated by official knowledge experts. Users basically govern other users' submissions. If they notice errors or questionable content, they report it to official intranet owners for action. This community driven editing process relies on the conscientiousness of users to ensure the integrity of the content. UGC can also be rated (e.g., on a scale of 1 to 5) by other users to give readers an indication as to the quality of the content.
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