PUBLIC MARKS from adfunk with tag studies

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WASHINGTON - Television drug advertisements rely heavily on emotional appeals rather than comprehensive disease information to attract consumers’ attention, according to one of the first studies to analyze such commercials. The study, published in the Annals of Family Medicine Monday, investigated dozens of TV drug ads for some of the nation’s top-selling drugs at those times when most viewers tune in. Researchers analyzed the ads based on how they portrayed the medication and disease, emotions and lifestyles changes. They found companies used various tactics to appeal to viewers with limited facts that could oversimplify their decisions.