PUBLIC MARKS from aff007 with tag marketing

Google announced today that they have reached a definitive agreement to acquire DoubleClick Inc. for a cool $3.1 billion in cash from Hellman & Friedman along with JMI equity and management. In the affiliate marketing world, DoubleClick is best known as the parent company of Performics, which has long been considered one of the big three affiliate networks alongside Commission Junction and Linkshare.