PUBLIC MARKS from irols with tag ugc

LEGO Cuusoo: This is a great example of how a company can combine different approaches in order to get external ideas and input into their innovation process. They work with a partner on the platform itself (Cuusoo), they use crowdsourcing (10,000 supporters needed for suggestions) and they reward the individuals (co-creation between LEGO and individuals). I really look forward to seeing other open innovation portals from LEGO