26 August 2006 04:30
从“世界品牌实验室”谈“无耻营销” > 中国营销传播网
所谓“无耻营销”,就是指企业明明知道一些营销手段一旦出笼,就会导致大量的争论批评,甚至道德的谴责,但是企业为了经济效益,甚至是故意的制造出一些“能受到批评”的元素
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