PUBLIC MARKS from sbrothier with tags scroll & ux

Luke Wroblewski went on a pretty great twitter tear debunking the persistent myth of "the fold" in contemporary (read: multi-device) web design. For posterity, here are all of the tweets including links to the sources.

Eons ago, a couple of Medium engineers got fed up. They were sick of having to scroll all the way down the page to see how long a story was. It was wearing out their trackpad, it was making their fingers sore, and they figured there must be a better way. So they sat down and devised a simple formula, and the Medium read time was born.