PUBLIC MARKS from skarld with tag social

Because, to paraphrase a pop music lyric from a certain rock and roll band of yesterday, "the Web is old, the Web is new, the Web is all, the Web is you", it seems like we might have to face up to some of these stark realities [n1]. With the introduction of new social software applications such as blogs, wikis, newsfeeds, social networks, and bookmarking tools (the subject of this paper), the claim that Shelley Powers makes in a Burningbird blog entry [1] seems apposite: "This is the user's web now, which means it's my web and I can make the rules." Reinvention is revolution – it brings us always back to beginnings.

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