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08 August 2007 16:45

Does McDonald’s Food Really Taste Better?

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A recent study indicates that preschoolers prefer the taste of food in McDonald’s wrappers to the same food in generic wrappers. I agree that children prefer the McDonald’s food, but I don’t think it has anything to do with taste.

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branding +   children +   current affairs +   food +   marketing +   mcdonald’s +   parenting +   Preschoolers +   study +   toddlers +   wrappers +