2009
True size - the next standard in product visualization
True Size’ is developing a service whereby full-scale pictures of products that can be bought at any store are displayed at their actual size. The objective of this solution is a clear one: increasing the satisfaction of customers by providing them with an accurate impression of what to expect if they place an order through the http://WWW. True size ends with a consumer's need to visit a regular (offline) shop to see what a product really looks like. This in turn will boost any web shop's conversion rates
2006
1
(2 marks)