PUBLIC MARKS with tags internet & "social TV"

On a warm night in New York last week, advertisers and content producers huddled together into a huge white tent beside the Metropolitan Opera House to watch Yahoo unveil its first TV-length original web series. Purple lights and plastic champagne flutes were everywhere, and everyone in attendance seemed to know that Yahoo's event on Monday, along with about a dozen others that would occur that week, was part of the start of something huge. Yahoo was there to cap off the first night of the annual NewFronts, a series of casually linked events where new media companies attempt to woo advertisers and producers with their platforms and shows — and critically, do so just weeks before traditional TV networks host similar events of their own.

In the future, Netflix will know exactly what you want to watch, even before you do. You won’t have to spend all that time browsing through endless lists of shows on your television.