PUBLIC MARKS with tags mediaglobal & transmedia

Transmedia storytelling, often referred to as crossmedia or multiplatform storytelling takes the elements of a character’s narrative and applies them uniquely to each medium while extending the story.

a spiderweb transmedia experience...

Jeff Gomez (head dude at Starlight Runner Entertainment, and general good guy) gives yet another informative presentation on the real world (business) models in today's transmedia. (If you like this, you might want to read the interview we did with Jeff: 'The Transmedia Equation, Part 1: Top-Down Development with Jeff Gomez').

This is no longer the case. We are now in a time of open creativity when amateurs and professionals are collaborating around media in ways similar to how those in the open-source software movement work together to develop, share and maintain software code.