May 2005
Le Monde.fr : Les grandes marques tentent, avec plus ou moins de succès, de pénétrer le monde des blogueurs
Nice article about how brands are using blogs for advertising (in french only)
February 2005
Consumer Whore
Unlikely marketing and branding shemes.
The invasion of the advertising blogs
A listing of the best advertising blogs, dedicated to advertising, PR and Branding.
1
(3 marks)