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PUBLIC MARKS from bluexmass with tags media-coverage & public-relations

18 July 2006 02:00

Ice cream helps keep homeless warm

In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

Apparel logo media-coverage charity publicity-stunt public-relations homeless ice-cream ben&jerry

17 July 2006 18:00

Summer House Draws Influencers to Spread the Word

A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes

technique advertising-agency creative public-relations media-coverage word-of-mouth

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