18 July 2006 13:00
Click Fraud Up from Last Quarter
About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That's up from 13.7 percent three months ago. A recent report from Outsell estimated
17 July 2006 15:00
BtoC Search Marketing Tactics
Pay per click; Site optimization; Optimized press releases; Blog marketing; Paid inclusion and shopping feeds; Cross promotion and integration; Email promotions (Augmented with RSS feed); Affiliate programs
16 July 2006 20:00
Cost Per Click - Wikipedia, the free encyclopedia
CPC (Cost Per Click) advertising is also performance based and is common in search marketing, where it is often known as Pay per click (PPC). In this scheme, an advertisement may be displayed (and assumedly viewed) many times, but the advertiser only pays
16 July 2006 17:00
Google Local GeoAds in Beta
A search on Google Local may bring up not only the familiar red balloons signifying the location of the searched-for product/service but also, sometimes, other icons (e.g., a coffee cup) that when clicked on show a PPC ad with logo, hyperlink, street loca
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