18 July 2006 02:00
How to Reach American Millionaires
The most effective way to reach wealthy consumers online is through search engine results-- including paid placements. In fact, search results are the only online marketing method viewed as more effective than ineffective by wealthy consumers themselves.
17 July 2006 17:00
netFactor Rolls Out New Analytics Capabilities
LEAD GENERATION TECHNOLOGY AND SEARCH engine marketing firm netFactor today is launching a product that tracks visitors to business-to-business sites and then matches certain visitors' IP addresses to their companies. The aim of VisitorTrack is not to ide
Industry Watch: Beauty in the Eye of the Mouse Holder
The average mature firm spends about 10 to 20 percent of online budgets on search, and that's not optimal
17 July 2006 15:00
BtoC Search Marketing Tactics
Pay per click; Site optimization; Optimized press releases; Blog marketing; Paid inclusion and shopping feeds; Cross promotion and integration; Email promotions (Augmented with RSS feed); Affiliate programs
16 July 2006 20:00
16 July 2006 19:00
Search Engine Advertising Chart
The process of paying money to search engines or directories to enhance a site's position; paid placement and paid inclusion programs are included.
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