public marks

PUBLIC MARKS from nhoizey with tags marketing & sony

11 January 2006 07:30

DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD - Marketing Planet

We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?