26 October 2012 14:30
Upian strikes back: Alma is out | i-docs
by 2 othersI have felt as if someone had slapped me, and I wondered if it was necessary. I had doubts about such a hard impact style and about its possible migrations towards voyeurism. But now that I have finished watching I have the feeling it was tough, but at the same time subtle, respectful and loving. Upian has not used me for a sensational story. It has brought the story to me and allowed me to face reality by designing an environment that felt right for such eye opening.
This is what I call a mature project: where strength, message, design, interface and media merge together to become immersive, informational and meaningful. I have been slapped, but I would do it again and it was worth it.
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