PUBLIC MARKS from sbrothier with tags logo & sports

Launched in 2004, SB Nation (short for Sports Blog Nation) is a massive network of more than 300 blogs run by paid sports writers-slash-fans. Combined, SB Nation pulls in 100 million pageviews a month through 20 million unique visitors, 80% of them dudes. While there is a mothership blog that covers sports in general, SB Nation’s real appeal are its local and team blogs, dedicated to the micro concerns of fans in different cities and for specific sports and teams, i.e., there is SB Nation Chicago for all of its citizens but there is also Bleed Cubbie Blue for the MLB’s Cubs, Windy City Gridiron for the NFL’s Bears, and Blog a Bull for the NBA’s Bulls. Over the years, each blog has been given free reign to design its own logo based on its own puny, insider-ey name — the result has been humorous yet mostly crummy, rectangular pieces of artwork. Earlier this month, in preparation for a relaunch of the look and functionality of its blogs, SB Nation introduced new logos for ALL blogs through a unified approach, designed by London-based Fraser Davidson. ALL of them, designed by Fraser Davidson. 300-plus.

Peter Saville said “I find it a bit cheesy. Those rings don’t sit happily within that angular form and the typographic expression of London is a little insecure and apologetic. On the other hand, it’s incredibly noticable, brave and confrontational. Designs which are effective are abrasive on our sensibilities initially, that is how they work. It doesn’t have to be nice because they are familiar, while a great design forges a new aesthetic. It’s real job is to be a catalyst for awareness of the Olympics and it’s doing that already”. Rita Clifton of Interbrand said the logo would not be to everyone’s taste but would engage its target audience of young people successfully. “It’s got that Marmite factor

A segment of animated footage promoting the 2012 Olympic Games has been removed from the organisers' website after fears it could trigger epileptic fits. Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast again.