March 2010
Search and Display at SMX West - 1 1=3 (or 4, or even 5) - adCenter Blog - Microsoft Advertising Community
by kuroyagi
"If you're a search advertiser and have never done display or successful display campaigns, I hope you will find these tips helpful: "
May 2008
How One Advertiser Uses Microsoft Engagement Mapping - ClickZ
by kuroyagi (via)
"display advertising deserves considerable credit for the wireless carrier's online conversions -- even those that take place through search. A combination of search and graphical ad units resulted in a 56 percent lift in conversion rate when compared with search advertising unaccompanied by graphical units."
1
(2 marks)
