06 April 2009
Net Promoter - What Is Net Promoter? - How to Calculate Your Score
NPS is based on the fundamental perspective that every company's customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How likely is it that you would you recommend [Company X] to a friend or colleague? — you can track these groups and get a clear measure of your company's performance through its customers' eyes. Customers respond on a 0-to-10 point rating scale and are categorized as follows:
05 April 2009
29 March 2009
Marketing de communautés, la confusion identitaire - Veille enquête - Marché - e-marketing.fr
Levier opportuniste de business ou traduction logique d'un marketing de la segmentation ? Les tribus, identités et autres communautés investissent le discours des communicants. Jusqu'au vertige sémantique.
1
(3 marks)
