PUBLIC MARKS from sbrothier with tags paper & magazine

DIRKON – THE PAPER CAMERA During the 1970s, magazines published in Communist Czechoslovakia were controlled by the state, like the majority of other enterprises. Very few good magazines were available and were difficult to get hold of, so people would borrow and exchange them when given the opportunity. This also applied to magazines aimed at young people, which was probably one of the reasons why almost everyone from my generation, when we get on to the subject of pinhole cameras, has fond memories of the cut-out paper camera known as Dirkon*, published in 1979 in the magazine ABC mladých techniků a přírodovědců [An ABC of Young Technicians and Natural Scientists].

First, the paper magazine was crammed into the little iPad frame. In form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (”interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s the Nineties all over again.