PUBLIC MARKS from sbrothier with tags ux & internet

How do you speak to a group of extremely passionate people? What kind of design would speak to them? When Joshua Topolsky approached us about creating three different layouts in the style of three mobile UI’s we were initially torn. Something about mimicking the UI of phones didn’t feel original. But more importantly, it presented a problem of presentation. There was an inherent a UX problem to solve: do you offer presentation options or do you trick the user? We decided to troll.